ALMA M&E IN OCLM´S MANAGEMENT
New gait begins in Objetivo Castilla-La Mancha. Once positioned as way of digital communication, his director Jose Luis Martínez Melero proposes for this innovative project a new model of local journalism. A journalism with significant contents for the great public of today, with specific spaces of health, way of life, society, culture, art …, to that it is necessary to add the local, political information or economy.
Objetivo Castilla-La Mancha will count between his innovations, with articles of opinion where it should give priority to the pluralism and the independence. Always in search of quality and genuineness. Martínez Melero in honey indicates that in this new stage an impulse tries to give him to Objetivo Castilla-La Mancha as way of communication. “First it is to consolidate and to professionalize later to begin the growth in numbers of readers and of sales. Only once compliments these immediate goals, it is possible that we appear the expansion and the entry of new partners”, adds.
For his part, Fran Fernandez, General manager of Alma Management y Execution warns that his mission will be it of monetize technologies, knowledge and innovative concepts, “since the definition of the project defined by his director, using the new technologies and distribution means realizing a new platform of local information – for style, contents and social trends in the area of the communication-, seems to us to be very interesting and definitively it is one of the projects in which launch we want to be “, makes clear Fernandez.